When it comes to your message, tone matters.
Let GRIZ rock your brand.

You might recognize me from TikTok — the tone-obsessed guitarist and kickass dad behind all the cool riffs. But long before social media, I was all about creating quality content. I got my start in professional audio/video production right around the time Nevermind dropped. I learned to edit video on AVID as it revolutionized the industry, making tape obsolete and ushering in the digital age. Since then, I’ve watched creative tech evolve, disrupt, and reinvent itself — again and again. Through it all, I’ve stayed adaptable. I'm a Gen-Xer with a foot in both analog and digital worlds, and a deep belief that while the tools change, quality storytelling doesn’t. In 2001, I became the owner and creative director of a boutique video agency, where I've helped brands juice up their messaging through cool, accessible content — mostly from behind the camera. When lockdown hit in 2020, I needed a creative outlet. So I stepped out from behind the camera, picked up my guitar and took my place in front of it. TikTok became my stage, and the guitar — my voice. Allowing me to share my passion for tone, music, and all things guitar. What started as a creative escape turned into a growing community of over 115K music lovers and tone nerds. Now, I’m bringing it all together — my experience, my passion, and my platform — to entertain, inform, and inspire. Whether I’m behind the lens or in front of it, my mission remains the same: help brands connect with audiences through authentic, high-quality content.